Just as hip-hop is inseparable from its birthplace in the Bronx, everyaspiring MC is eternally connected to the neighborhood they grew up in.
KEYS 2 THE CITY EXPLORES THE BONDS BETWEEN COMMUNITY AND EMCEES BY FOLLOWING THEM TO THE BARBERSHOPS, BBQ JOINTS, BASKETBALL COURTS, SWAP MEETS AND SCHOOLYARDS THAT PRODUCED THE ARTISTS WE ADMIRE TODAY.
Over the next 8 weeks, fans will get to know the MC’s, DJ’s, OG’s and architects of an LA hip-hop scene poised to jump from regional to national notoriety.
From West coast gangster living with The Game to Mid-City with Murs, down to Crooked I’s Long Beach to Melrosewith The Knux, burritos with Blu, b-ball with U-N-I, chili fries with J*Davey,and street-wear stores with Pac Div.protégés and
KEYS TO THE CITY is a groundbreaking collaboration between social media (imeem), print magazine (URB), e-zine ( ), blog (2DOPEBOYZ.COM ).
About “Keys to the City”
“Keys to the City” is an insider’s look at the sights and sounds of a city’s hip-hop scene as told through the eyes of its artists.
Just as hip-hop itself is inseparable from its birthplace in the Bronx, every aspiring MC is permanently connected to the neighborhood they grew up in. Pride for one’s city instinctively seeps into an MC’s accent, slang, and the swagger in his style.
“Keys to the City” explores the marriage between artists and their communities by following them to the barbershops, BBQ joints, basketball courts, swap meets, and schoolyards that they go to as people, under no aliases. The places where they’re welcomed by familiar faces and the names their momma gave them.
The “Keys to the City” series shines a light on a local hip-hop scene through artist-guided video tours, original DJ mixes & playlists, behind-the-scenes & live show photos and a fresh look at its artists by the region’s finest journalists.
Keys to the City LA: Launching December 1
On December 1st, imeem along with URB Magazine, Hip Hop DX and 2dopeboyz, is launching the latest installment of this series — “Keys to the City LA” — at www.imeem.com/keystothecity. Over the course of the following 8 weeks, fans will get to know the artists, DJ’s, OG’s, journalists, and photographers that make up LA’s diverse hip-hop scene.
From West coast gangster living with Dr. Dre protégés Bishop Lamont and The Game to Mid-City with underground mainstay Murs, down to Crooked I’s Long Beach to Melrose with The Knux, burritos with Blu, basketball with U-N-I, chili fries with J. Davey, and streetwear stores with Pac Div — and the list goes on.
imeem is the leading social music service where millions of people discover, upload and share music, video and photos. imeem reaches more than 100 million people a month through imeem.com and an extensive network of music and video playlists embedded across the Web.
Contact: To learn more about “Keys to the City,” contact Will Abramson at 408 839 8669 or firstname.lastname@example.org